feed: trim the boast and the repeated first-line echo from the intro
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@@ -1,6 +1,6 @@
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---
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title: 'If: An Ode to Data Control'
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description: Kipling for the data governance era - the full text of a poem for everyone who keeps their data when all about them are losing theirs.
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description: Rudyard Kipling's 'If', reworked for the data governance era - the full text of a poem first published in 2022.
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date: '2026-09-20 15:00:00'
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author: 'Allan Bowe'
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authorLink: https://www.linkedin.com/in/allanbowe/
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@@ -11,7 +11,7 @@ previewImg: './if-an-ode-to-data-control.jpeg'
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# If: An Ode to Data Control
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Rudyard Kipling wrote "If" in 1895 and published it in his 1910 collection Rewards and Fairies. In 2022, the data governance community adopted it as its own. Here is the full text of the poem for everyone who has kept their data while all about them were losing theirs - and blaming it on them.
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Rudyard Kipling wrote "If" in 1895 and published it in his 1910 collection Rewards and Fairies. This ode to data control was first published in 2022. Here is the full text.
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If you can keep your data when all about you
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Are losing theirs and blaming it on you;
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