+
+---
+
+
+
+
+If you can keep your data when all about you
+ Are losing theirs and blaming it on you;
+If you can trust your metrics when analysts doubt you,
+ But make allowance for their doubting too:
+If you can query and not be tired by waiting,
+ Or building models, adjust for outliers,
+Define ETL modules that are self-validating,
+ And require contracts from data suppliers;
+
+
+
+---
+
+
+
+
+If you can report — and not make KPIs your master;
+ If you can forecast — and not make compliance your aim,
+If you can make the overnight batch faster
+ And ensure the end results are just the same:
+If you can't bear two versions of truth spoken
+ Produced by silos to make a trap for fools,
+Or watch the systems you gave your life to, broken,
+ And stoop and build ’em up with off-the-shelf tools;
+
+---
+
+
+
+
+If you would make one lake with all your data
+ And risk it on one vendor's big bang plan,
+And lose, and start again at invitation-to-tender
+ And salvage from the project, what you can:
+If you can force your flat files and mainframe
+ To serve datamarts when key DBAs retire,
+And so hold on when stakeholders proclaim
+ Why (oh why) is our Data Quality so dire?
+
+---
+
+
+
+
+If you can talk with architects and keep your virtue,
+ Or walk with CEOs — nor lose the accounting touch,
+If neither UTF-8 nor PII can hurt you,
+ If all teams count with you, but none too much:
+If you can keep Data Owners beholden
+ To uploads that are timely and accurate and whole,
+Yours is the Earth and clean records (golden),
+ And—which is more—you’ll have Data Control!
+
+
+---
+
+
+
+
+
+
https://datacontroller.io
+
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